Reviving Classic Interiors: 5 Design Trends from London's Chicest Showhouse

By Lily Brooks · July 7, 2026

TL;DR: London’s WOW!house showcases a return to craftsmanship and heritage in design, emphasizing the verdigris effect, the resurgence of damask, and architectural tailoring for a modern twist on classic interiors.

A Shift Towards Classic Design

If you’ve been craving a home that feels less like a showroom and more like a personal sanctuary, you’re not alone. Modern design enthusiasts are leaning towards interiors that boast a sense of craftsmanship, character, and layers of history. The recent WOW!house event in London showcased these burgeoning trends, proving that classic interiors can harmonize beautifully with contemporary living. Let’s dive into the standout design trends you can easily incorporate into your own space!

1. The Verdigris Effect

One of the most captivating trends to emerge from the showhouse is the verdigris effect. This technique features a beautiful oxidation finish, often seen in copper and bronze materials, giving a room an aura of age and depth.

How to Incorporate the Verdigris Effect

  • Decorative Accents: Look for decorative pieces like vases, lamps, or wall art that showcase this unique patina.
  • Focal Points: Consider using these materials to create a focal point in your room, working them into lighting fixtures or cabinetry.
  • Furniture Details: Don’t shy away from furniture with verdigris accents; these pieces can provide the desired contrast in a sleek modern room.

2. Damask Is Back (Yes, Really!)

Surprisingly versatile, damask patterns are making a bold comeback. This intricate design, often associated with traditional decor, is being reimagined with contemporary colors and textures. Think: velvets and linens infused with vibrant hues.

Bringing Damask Alive in Your Home

  • Textiles: Start small with throw pillows or blankets featuring damask patterns. This allows you to incorporate the style without overwhelming the space.
  • Feature Walls: If you’re daring, consider a damask wallpaper for an accent wall—this can bring an unexpected layer of elegance to a modern aesthetic.
  • Mix and Match: Pair damask prints with solid colors or other patterns to break up the traditional feel with a modern twist!

3. Architectural Tailoring

The WOW!house revealed that detailed architectural features are back in vogue. Architectural tailoring brings class and refinement, showcasing fabric-wrapped accents or elegantly tailored moldings.

Tips for Implementing Architectural Tailoring

  • Molding and Trim: Enhance your space with custom moldings, wainscoting, or fabric-wrapped door panels. These historical touches can evoke a sense of sophistication and style.
  • Cushioned Features: Integrate upholstered wall treatments or acoustic panels. These not only look chic but also add comfort and warmth to a room.
  • Use Color Wisely: Opt for rich colors or patterns in your fabric-wrapped elements to draw the eye and create interest.

Why This Matters Now

As the design world continues pushing against the tide of disposable trends, these elements reflect a collective desire for meaningful spaces. Homeowners today are seeking layers, personalization, and a connection to history that can be expressed through interior design. The eco-conscious movement also plays into this, as many of these trends encourage sustainable practices—focusing on lasting materials and vintage finds.

Final Thoughts

You don’t have to undertake a complete renovation to incorporate these classic elements into your home. Start small, maybe with a statement piece infused with verdigris, or some colorful damask accents. Remember, the aim is to create a layered and personal space that tells your unique story while paying homage to the beauty of historical craftsmanship. The resurgence of these trends provides endless inspiration for creating a home that feels both timeless and fresh.

So, are you ready to add a taste of London’s chic charm to your space? Let your creativity flow and embrace these innovative tips that can transform your home into a stylish retreat!